Very impressive totals for FOREVER THE MOMENT, as the women’s handball film chugs past the 2.7 million admissions mark, or about $17.3 million. But will it be enough to revive MK Pictures?

This Week Title…………………………………….. Release Date Screens Nationwide Weekend Revenue (bil. won) Total Revenue (bil. won)
1. Forever the Moment (Uri Saengae Choego-ui Sungan – Korean) 1.10 493 3.50 16.3
2. Cloverfield 1.24 344 2.01 2.40
3. Open City (Mubangbi Dosi – Korean) 1.10 318 1.43 9.46
4. Sweeney Todd 1.17 284 1.04 4.11
5. Hellcats (Tteugeoun Geosi Joha – Korean) 1.17 284 0.88 3.37
6. Happily N’Ever After 1.24 240 0.70 0.87
7. Bee Movie 1.03 226 0.50 6.57
8. Alien vs. Predator 1.17 180 0.37 1.75
9. Mist 1.10 178 0.27 3.27
10. Enchanted 1.10 138 0.26 2.63

(Source: KOBIS – Figures represent 97% of nationwide box office)

But this is the crazy weekend, with so many high-profile, big-budget films coming out for the Seollal lunar new year holiday. There is a nice analysis in this KOREA TIMES story about how oversupply is hurting (crippling?) the Korean film industry. So true. Everyone knows that 70-ish films is the “proper” amount for the Korean market, and yet the film industry keeps on cranking out 110 a year. Doesn’t this feel like a lesson from your Economics 101 textbook? But what can you do when stupid money insists on throwing itself away?