Over at Korean-Content.com, my new story is up, about the Korean TV drama DREAM HIGH. I was fortunate enough to have a good talk with DREAM HIGH’s executive producer Jimmy Jung (who is also the president of the Korean music company JYP Entertainment) about the program, how it came about, and JYP Entertainment’s plans for producing programs in the future. Here is an excerpt:

Actually, despite people’s preconceptions, combining singers and TV dramas is an old formula, one that JYP Entertainment learned with their megastar Rain. Rain acted in three TV dramas when he was first with the company, most famously Full House, the show that became a hit all over Asia and helped propel the young singer to the next level. “Through Rain’s three TV series, I learned how TV is a great promotional tool,” said Jung. “There are so many so-called hallyu stars in Korea, but compared to stars who only act, stars who can act and sing and dance have a much stronger position.”