I can remember when the first Starbucks opened in Korea — just outside of the front gate of Ehwa Womans University (sic). Reportedly, it was then the only Starbucks in the world with a smoking section.
Anyhow, I was looking for a Starbucks to meet someone for an interview, and this is what Shinchon/Hongdae looks like now:
And Jongno/downtown Seoul:
And all of Seoul:
Worst coffee in the world.
Worst? It’s not great coffee, but I don’t think it is terrible. I’m not fan of coffee gourmands (or beer connoisseurs, or oenophiles, etc.). There’s so much worse out there.