Drab old Grand Mart in Shinchon appears to have gotten a fancy facelift. It’s about to re-open with a Spao on the ground floor, and the usual mix of restaurants upstairs. I guess it is mostly (entirely?) E-Land stuff, which isn’t a huge surprise, considering the mini-chaebol is headquartered just down the street.
The Shinchon Grand Mart opened in 1994, even before I arrived in Korea. But ever since I started hanging out in Shinchon, it was the most depressing building in the area. The three-screen cinema that used to be housed in its upper floors was perhaps the worst I ever went to in Seoul, with tiny screens and terrible sound. That theater closed years ago, thanks to the rise of nice multiplexes everywhere, and the Grand Mart has generally be trending downward for years (although I do appreciate the supermarket in the basement).
The Grand Mart is located in the lower left of the above photo. As totally as the area has changed over the years, I think I recognize a couple of the buildings on the rotary, though — the Hongik Mungo bookstore and the Woori Bank building.
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